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Published on:

26th May 2026

Why Beating the Market Is Hard and How Advisors Add Value

Ryan Nauman hosts Zephyr’s Adjusted for Risk podcast with Mike Willis, CEO and co-founder of Cyber Hornet ETFs, discussing why consistently beating the market is difficult and how advisors can add value through asset allocation, discipline, and client coaching. Willis shares his background from wirehouses to launching an RIA and creating investment products to make his strategies accessible to smaller investors, including why he shifted to using the S&P 500 as a portfolio backbone after underperforming in 2013–2014. He explains Cyber Hornet’s 75/25 approach—75% S&P 500 with a 25% crypto “kicker” (Bitcoin, Ethereum, Solana, or XRP) rebalanced monthly—to buffer volatility while gaining crypto exposure, and discusses crypto “winter,” technical patterns, scarcity fundamentals, regulatory clarity, and the still-low adoption of crypto by financial advisors.

Zephyr can help financial advisors create modern diversified portfolios. Learn more here.

Learn more about Cyber Hornet ETFs here.

00:00 Podcast Kickoff

01:30 Meet Mike Willis

02:26 Advisor Value Beyond Alpha

03:55 Why Build a Fund Platform

05:33 From Active to Index Core

06:33 Adding a Crypto Kicker

08:51 The Index Ticker Story

14:09 Why Crypto Beats Options

15:26 Bitcoin Adoption Waves

18:38 Crypto Winter Explained

24:08 What Ends the Downturn

27:23 Advisor Adoption Outlook

29:32 Wrap Up and Resources

Connect with Ryan Nauman:

LinkedIn

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Transcript
Speaker:

Go!

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Ryan Nauman Market Strategist Zephyr:

Welcome everyone to Zephyr's Adjusted

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for Risk podcast from the shores of

Lake Tahoe I am Ryan Nauman the market

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strategist here at Zephyr Markets are

as e as efficient as ever which makes

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it hard to consistently beat the market

my next guest is an industry expert who

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has a very interesting investment thesis

in regards to beating the market which

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includes an asset class that can be

somewhat polarizing But first this episode

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is sponsored by the award-winning Zephyr

which helps investment professionals

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make more informed investment decisions

on behalf of their clients All right

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enough from me Let's go ahead and move

on to the star of the show I'd like to

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give a very warm welcome to Mike Willis

Mike is the CEO and co-founder of Cyber

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Hornet ETFs Mike thank you so much for

coming on the show It's an honor to

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have you I'm really excited about this

conversation and I think our audience is

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gonna learn a lot It's gonna be a good

one Where can you please tell us a little

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bit more about yourself in Cyber Hornet

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Mike Willis CEO & Co-Founder Cyber Hornet ETFs:

Sure.

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Thanks Ryan for letting me be here.

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I started out trading my way through

grad school, got my MBA in finance

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out at Cal Poly in California.

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Went to work initially for Smith Barney

Pain, Weber, UBS as a senior Vice

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President of investments at UBS before

I went independent, started my own RIA

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and then eventually my own Rick, which

is a registered investment company

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to enable mutual fund creation and.

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You know, along the way the goal

was always to beat the s and p 500.

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It was, you know, and, and

before that it was, you know, to

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find the holy grail of trading.

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I've been trading for 30 years and.

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I like to say I've been in Trad five

for 30 years in Defi for seven years.

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I became a Bitcoin seven years

ago, and I think it's a fun blend

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to have and, and that of course is

the the origin of the ETF company.

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But walking back a little bit, we.

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We set out to beat the market

and realized along the way that

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the market was already winning.

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And there are other ways that advisors

can create value for their, their

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clients that we think is even better

than just trading their portfolios.

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But the asset allocations obviously

play a big role in the performance.

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The quarterly reviews, the keeping

their, their clients on track with their.

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Their investment plans because

really that's, I think that's really

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the, the best thing you can do.

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Put the math in their favor with the, the

different asset allocations you're using,

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and then let compounding of interest and

just your, your discipline in keeping

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them focused on their, their investment

plan and not, not deviating from it,

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is I think how an advisor can bring

the most value to their, their clients.

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Ryan: Mike you're exactly correct We

focus here at Zephyr a lot about that

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Ryan Nauman Market Strategist Zephyr:

asset allocation and how important

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is studies show that 90 or 95 of the

variation in a portfolio's return

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depends on the asset allocation

right So it's very important

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Ryan: I love that you brought that

up Also let's go back to you your you

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and the creation of Cyber Hornet ETFs

What at what point when you had your

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own were you like All right let's

go ahead and I'm gonna create my own

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Rick now all right My own platform

for investment management and create

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Mike Willis: Yeah, that

was a fun evolution.

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What happened?

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I had my account minimum

was a million dollars.

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After I left the wirehouses, I only

took 37 clients with me so that you

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know, I could focus on them and.

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I, you know, I, I work in a, a white

collar world, but really live in a, in

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a blue collar world, my friends are blue

collar and they'd come up and say, Hey, I

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have 25,000, or I have $50,000 to invest.

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You know, what should I do?

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Can you help me?

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And it was kind of difficult, you know,

telling 'em they didn't meet my minimum

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and, and so I couldn't work with them.

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And so, as I.

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As I progressed, I realized it just

wasn't, my answers weren't setting

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well with me, and so I decided I really

wanted what I was doing to be available.

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The, the asset management I was doing

to be available to, you know, anyone

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on, on down to a thousand dollars.

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So.

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That was the, the origin of

going down the mutual fund path.

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And actually from a compliance

standpoint, there were some benefits

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because advisors know how much

compliance is now required to, to

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go from one mutual fund to the next.

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And there were some efficiencies for

being in a, in a, in a mutual fund.

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Where you could trade on the inside and,

and if you can get around the barriers

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of entry of prospectuses and SEC filings

and, you know, all the other things.

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It, it made it, it made, it made

it, we were able to offer our

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strategies to anyone, and that

was, that was initially the.

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The catalyst for going in that direction.

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But I can tell you that also in

:

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beat the s and p for seven years,

and then in:

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The s and p was up over 30%.

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We were up about half that for

our clients and really recognize

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that here, you know, we had.

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I'd invested, you know, thousands of

hours into our portfolios and here, you

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know, the cheap, one of the cheapest

products in the market beat us handily

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and then the next year as well.

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So we, we shifted at that point and

realized that we wanted to use the

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s and p 500 as the backbone and add

value to our clients in other areas,

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because that was where we could make

the most significant impact for them.

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And we went out, we found, we got the.

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Index ticker symbol, which

hadn't been picked up yet.

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We got the s and p 500 license so that we

could offer that to the public and then.

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The rest is kind of history.

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When crypto hit the market and we realized

that Wall Street was in transition to

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tokenization and, and decentralization and

blockchain and being a new asset class,

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we got excited about that and wanted

to incorporate that incorporated into

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the, you know, the champion of Tradify,

which we consider the s and p 500 index.

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We just felt like it needed a

crypto kicker to it to kind of

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bring it into the 21st century.

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And so we, we added that

25% kicker of crypto.

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But also on the flip side, we think

it's crazy to jump in a hundred

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percent into crypto because most people

can't handle that kind of volatility.

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Investors we found can handle about

30, down 30%, but, but south of that,

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they start really getting nervous and

burning up the advisor's phone calls.

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And, and down 50 it's, they're probably

out and down 60 might be a lawsuit.

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So we, we, we came up with the 75 25

blended strategy to give advisors a way

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to kind of buffer that volatility of the

new asset class and keep their, their

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clients in this crypto space for the

long term, which we think we're still

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early and there's a lot of upside left.

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Ryan: Yeah that's fantastic Mike And

we're gonna touch on a lot of that here

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shortly but you're exactly right Mark like

you said in:

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beat the markets whether especially now

with it being so highly concentrated if

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you're underweight those know for a while

to make seven names or mega tech or AI

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you're gonna underperform then you have

technology technologies making markets

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more efficient So it's really hard to

beat the market like you said even back

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then probably harder now So why do you

feel you just mentioned that one of

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your strategies was to add a kicker to

the S&P 500 being crypto being Bitcoin

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Why do you feel adding crypto to the

S&P 500 index gives investors the best

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opportunity to beat the market number

one And number two how surprised were you

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that the index ticker was still available

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Mike Willis: Yeah, I.

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I wanna hit that one first.

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So when I phoned, I phoned in and,

and asked the NASDAQ for INDE.

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And of course, all all

mutual funds end in X.

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And so I asked if it was

available and they said yes.

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And I said, okay, I'd like to reserve it.

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And I, I think I, I think I.

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I, I think I, I led on that it was, I

was amazed that it was still available

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and the person at the other end was

like, you know, what does it even mean?

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Why would this be important?

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And you know, we only have $10

trillion in the index fund space

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and spend the hottest, you know,

the fastest growing space on Wall

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Street for probably 25 years.

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So, of course it was exciting to be to

have that ticker symbol still there.

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And, you know, the, the, the

tradify companies of, you know,

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Vanguard wanted their tickets to

start with V and, and on and on.

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Infidelity F of course.

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So they kind of got caught up in

that, I think, and they didn't

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realize, you know, like an ETF.

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I think those companies realized early

on that ticker symbols were important,

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but from a mutual fund standpoint, I

think they just didn't think it was.

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And I think that's where the, the

opportunity was for us to jump on it.

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And at some point here.

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The rest of our products are ETFs,

but the one, our index s and p

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500 portfolio is a mutual fund.

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And when, at some point in the future

when there's five letter tickers

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available in the ETF space, we'll, we,

we might consider converting that at that

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point, but, so we were super excited.

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I remember telling my dad at

the time, I said, Hey, we just

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made a million dollars today.

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And he goes, what happened?

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Tell me what happened.

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Oh, no, he was in my car.

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I actually came outta, I

FedExed it to the nasdaq.

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Our payment for it.

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And I got back in the car and I go,

well, that FedEx worth a million dollars.

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And he goes, what was it?

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And so I told him, and so yeah, I think,

and, and to, to a vanguard, I mean,

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it's worth a hundred million dollars.

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I mean, just think if they slapped

that ticker on their total stock

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market index fund that has $1.7

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trillion in its V-F-I-A-I-X or some,

some ticker, nobody's gonna remember.

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They put I-N-D-E-X on that and they

start, they, they brand it as, you know,

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index, having being a household name,

you know, you're now available in one,

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easy to remember, ticker introducing

index, your favorite index fund in one.

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Easy to remember particular.

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So I, I mean, I, to us we're

small, so it's not, of course

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not worth that much yet.

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But I can tell you this,

when advisors find out.

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That we have the index ticker symbol.

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They always go crazy.

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And we have, you know, index hats that

we give out to, to certain advisors

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and, and they just, they love 'em.

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So,

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Ryan: I

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Mike Willis: what was

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the, the the second question, or it

was, your first question was what?

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Ryan: No and that's perfect Mike because

I have a lot of guests on ETF providers

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on that are And they talk about how

hard it is to create a ticker And they

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realize like how important it is So it

just when I heard that's a ticker for

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your mutual fund it's that's fantastic

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Mike Willis: so important.

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It's, I mean, I've been a collector

all my life of art and different

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things, and so ticker symbols

are kind of just right up there.

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You know, if you go out to Dubai

and, and Bahrain they, ticker symbols

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are really important out there.

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In fact, like licenses on.

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Cars the one, one sold for, you

know, millions of dollars just

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because they, they really value the,

you know, the license plate and,

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and, and essentially what's on it.

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And of course, it's like ai.com

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just sold for $70 million.

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There's.

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There's literally tickers going, I call

them tickers, but they're just, you

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know, letters on license plates selling

for millions of dollars in Dubai, and

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I see it no different on Wall Street.

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You know, sticky tickers make

a difference in marketing.

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And one of the things we were able to get

with our 75 25 platform, we got triple B.

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For Bitcoin, triple E for Ethereum,

triple S for Solana and Triple X for XRP.

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So it's really easy to remember.

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And and they're all 75 25,

so they're built on a 75%

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foundation in the s and p 500.

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And then we have that crypto component

at 25% that we rebalance monthly.

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Ryan: Yeah Awesome Mike We should

probably I should probably should get

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us back on track talking about your the

strategy and beating the market but I

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love just these stories about creating

a company the tickers and what goes into

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it It's a lot of fun So going back to the

first question you just mentioned that

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at first it was very hard to beat the

market:

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the market harder now maybe than ever

to beat the market You realize that

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adding crypto and in your case 25 to

the S&P 500 gives you that kicker that

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extra juice to potentially beating the

market So why do you feel adding crypto

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to the S&P 500 500 gives investors that

best opportunity to beat the market

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versus maybe using options to produce

income or other vehicles why crypto

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Mike Willis: Yeah, I think there's a

lot of different ways you can a lot of

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different strategies you can implement

that are creative and and smart In our

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world, what we're looking at here is.

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We don't like to use leverage.

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We like to just own the position outright.

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So that, that eliminates

derivatives from our pool.

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So we're looking at, okay, what,

what, what's the grand champion of all

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indexes on, on the trad five world?

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Well, we think that's the s and p 500.

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Then from a crypto standpoint.

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There's, there's hundreds of thousands of

tokens actually out there on the market,

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so we only start paying attention to them

when the public has, when the investors

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have pushed them up into the top 10.

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And that's when we start to pay attention

to the crypto positions that we think.

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Our shareholders should

also pay attention to.

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And right at the top, of course, the grand

champion in the digital space is Bitcoin.

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And then you have Ethereum, Solana,

XRP, sers, and there's some others.

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So what we, we think blockchain

is here to stay, and we think that

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was proven over what we think.

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We call the the three waves of Bitcoin,

and the first wave into Bitcoin was

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that unregulated wave that was paved

by the pioneers and early adopters.

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And they went out and kicked, scratched,

and fought their way into the most

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crazy different, you know, digital

wallets with public and private keys

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on unregulated exchanges opening these

accounts, having nobody to call if they

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accidentally send it to the wrong place.

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But these were the pioneers

that that got Bitcoin early on.

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And then your second about a trillion

dollars came in over a 15 year period.

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Then two years ago, the SEC.

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Made Bitcoin legal in a

regulated exchange in your, your

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brokerage account through ETFs.

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And so that we, we call that the

second wave of, of into Bitcoin.

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And that, you know, set all records

with, with new asset classes for ETFs.

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And then the third wave is what

we're in now, and we think that's

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the, the institutional wave.

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And specifically to this call, the,

the 300,000 plus financial advisors

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who are gatekeepers to $30 trillion

in assets really haven't started.

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Recommending crypto yet.

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So when people say we miss Bitcoin,

we're late, we, we disagree,

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we think we're still early.

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Most advisors have no idea what the

difference between Bitcoin, Ethereum,

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Solana, XRPR, and those are the top

four cryptocurrencies on the market.

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So, you know, we're not late,

you know, we're way early here.

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And so our goal is to, we don't think

advisors need to become experts in crypto

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to incorporate it in their portfolios.

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The, the statistics are showing

20 to 30% of their clients

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are buying crypto around them.

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So this gives them a way to satisfy

that crypto demand, keep the assets

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in-house, and protect your, your

fiduciary risk by buffering it

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with a 75% s and p 500 foundation.

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Ryan: Yeah Mike that's fantastic A couple

of things that I was late to get into

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crypto I did I had a bunch of guests on

talking about Bitcoin really for the first

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few years I didn't really understand it

I'm not gonna invest in something I didn't

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understand Then I kept doing more research

It was like the impacts at Bitcoin and

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I specifically just used Bitcoin has on

the efficient frontier on the efficient

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frontier every one of those portfolios

100 portfolios had some slice of Bitcoin

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in it whether it's the most conservative

to the most aggressive it just opened my

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eyes yeah there's more benefits to it than

just price appreciation When you put it

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into a client portfolio or an investment

portfolio diversification increases that

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diversification which is so important

too going back to asset allocation that

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we talked about earlier So there's that

part And then now let's talk a little bit

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about the performance my crypto winners

upon us Bitcoin's down what as we're

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talking now 13 this year down nearly

40 from its high What's been the cause

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of this crypto winter and this pullback

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Mike Willis: Yeah, I would go, the

first thing I would say is this.

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I started tracking Bitcoin was at a buck.

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I had three screens up.

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I've always been at stock traders,

so it, I was curious about this new

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cryptocurrency and so I watched it.

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I, I watched it go from

one to a hundred back down.

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I watched it go up to 300 and back

down up to a thousand and back down.

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And when it finally hit about 7,000,

I decided to do some my due diligence

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on it, because up until then, when my

clients ask about it, I said, well.

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If a coder can create it, then

another coder can counterfeit it.

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So I'm just not interested.

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And that kept me away.

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But once I did the deep dive and I had

committed a hundred hours to that deep

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dive, and I was only, I probably 15 hours

in, and I, I, I was just, I couldn't

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believe, I didn't look at it sooner.

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Because once you understand the

cryptography and some of the

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core principles of it, it, it's

mind blowing and you'll see why.

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Why crypto heads get so excited about

it and why, you know, it even gets

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religious to a lot of those guys.

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But I will say this, the new the new

wave of people coming into Bitcoin

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really don't understand the, the

original core principles of it.

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The scarce digital asset.

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It's a, it's a bear asset.

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You can own no trusted third parties.

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It's peer to peer.

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I can, I can actually send you a thousand

dollars without it touching a bank.

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So.

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And there's many more of

these, these principles.

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You know, it's, it's the monetary

policy is regulated by code, not

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by people, you know, changing their

minds or the fed, which we have

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no idea who they actually are.

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And so there's, there's great reasons

to own crypto in your portfolio.

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I think however, the

newbies coming in are.

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They don't understand the core

principles, but they understand it

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more as a new technology and they're

treating it like a tech stock.

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So it does trade the, the new the

new volume coming into Bitcoin

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over the last several years.

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Very different from the first wave

of Bitcoin in terms of behavior

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and reasons for coming in.

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With that said, I'll,

I'll tell you a story.

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We were hiring people recently.

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One of the people we hired bought

Bitcoin actually at a penny, and

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they sold it at a dollar because they

thought the US government would shut

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it down when it got to a dollar 'cause

it would compete with the US dollar.

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So obviously that didn't happen.

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We have another person in the

office, our CTO bought it at a buck.

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Sold it at a hundred dollars.

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'cause that was a nice, you know,

they went, that's pretty good.

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That's a good return.

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So I think when Bitcoin hit a

hundred thousand dollars here.

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I think that's another

one of those numbers.

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And when it didn't hold, I mean it went

up to 1 26 and then it came back down and

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I think people got scared when it, and

when it breached under a hundred thousand

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and they were like, you know what?

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We've had a nice little run here.

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It looks like you know, this might be it.

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And so they sold out of it, but what's

also happening at the same time here.

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The technicals I think,

are important to bring up.

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And if you look at the crypto winter of

:

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you, but we just didn't we just didn't

get it together for you in time, but.

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The, the head and shoulders pattern is

almost identical to the crypto winter that

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we had a couple years ago, four years ago.

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And so we're tracking it almost verbatim.

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And so from a technical standpoint,

we could churn for a while here.

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But what's coming when I

say for a while, you know.

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Three to nine months.

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But it is a sharper version of 2022.

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So it's very possible we're gonna get

a V recovery since it's been more of a

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V-shape and not a U-shape crypto winter.

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:

So we'll just have to wait and see.

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But I will say this, so technically

we could go down, breach the

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$50,000 level, even though we're

up about 30% off the bottom here.

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The recent bottom, the.

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The possibility of going back, taking

out the 50,000 stops and then, and

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:

then resuming the rally is very

possible from a technical standpoint.

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Fundamentally speaking though,

this, there's only 21 million coins.

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We've already mined 20 million of 'em.

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That threshold was hit about a month

ago, so there's like a million coins left

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:

and at some point when the music stops,

we all know how musical chairs works.

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And there's only so many chairs.

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:

So that's why investors who really

understand crypto and realize,

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:

look, this is not only a scarce,

this is, this is digital gold.

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:

It's a scarce digital asset.

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It, you can trans, I mean,

I've carried gold and silver.

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:

I've been a gold bug and a silver bug.

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And I can tell you it's difficult

to move around the world.

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And it's much easier to move a

Bitcoin than it is a bar of gold.

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I can tell you that much.

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Ryan: Yeah The the carry cost is a

lot cheaper for Bitcoin right so it's

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:

interesting that you brought up more

of the technical point of it cyclo like

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you said broke 100,000 120 and a very

good point that you made that maybe

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:

people are like All right let's take

some profits off the table and who knows

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:

what's next great point Mike So what

will take it to end do you think You

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:

said maybe it could breach 50 would that

be a point on the technical side or is

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:

there something more fundamental that

you think could end this crypto winner

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:

Mike Willis: Well, I think just

in the last month you've seen

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:

a lot of AI hacks in crypto.

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:

And so I think that stalled things

with Bitcoin jumped off the,

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:

the, the, the recent bottom here.

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:

It looks like it's off and running and it

very well could be 'cause the fundamentals

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:

are only getting stronger and stronger

when you have a scarce digital asset

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:

where you can't print more of them.

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:

You know, there's a reason, one of the

big reasons that, that Bitcoiners came

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:

about is they felt like the US dollar.

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:

Was because there is no limit to

how many dollars can be produced and

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:

they're no longer backed by gold.

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:

What we saw happen during COVID with

$10 trillion being printed, you know,

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:

burgers went from eight bucks to 20 bucks.

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:

And that's a problem because if you

saved, saved up your whole life and

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:

you had a million dollars in the bank.

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:

It's now 75, you know,

$750,000, you lost 25% minimum.

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:

And some people would say you lost a

lot more than that in purchasing power.

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:

So, Bitcoiners, the, the

neat thing about Bitcoin is.

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:

At the minimum, it's a competition to the,

the monopoly on money the, the governments

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:

have had for at least recent memory.

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:

And so at a minimum, it should help

create a more efficient and competitive

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:

monetary system at a maximum if all

fiat currencies throughout history

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:

have always, once they've gone off.

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:

The gold standard or

whatever was backing them.

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:

They've all gone to zero at some point.

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:

So we all talk about the great

reset, what does that look like?

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:

And so Bitcoin is a hedge against the

financial, current financial system

400

:

failing, even though now it trades

like a, a tech stock at some point.

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:

When the core principles are understood

by the masses, it will bifurcate and

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:

it will not trade in, in correlation

with the stock markets, in my opinion.

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:

But the reason it is now is you just have

such a huge wave of people that own it.

404

:

For other reasons, you know, not,

not for the original core reasons.

405

:

So what would cause it to rebound?

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:

I think clarity in the,

the regulatory environment.

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:

You know, there's some, there's some

bills on Capitol Hill that could bring

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:

clarity that would allow institutions.

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:

And compliance, the compliance within

these institutions to allow people

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:

within the organization to, to bring

it into certain portfolios that

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:

right now it can't be allowed in.

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:

And that's happening on a, a

weekly, monthly basis every month.

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:

There's somebody, some new announcement

about a new bank or a new brokerage

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:

house that is allowing their, their

brokers or clients to own crypto.

415

:

So the fundamentals keep getting better.

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:

The technicals are what they are.

417

:

You know, this is part of a new

technology Every four years, crypto goes

418

:

through these at least up until now,

these massive crypto, crypto winters.

419

:

But when you go back over the last,

you know, two since inception.

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:

And certainly the last 10 years

crypto at least Bitcoin's been

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:

the, the best performing asset

class, I think across all markets.

422

:

Ryan: Yeah

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:

Mike Willis: Yeah, very

good stuff there, Mike.

424

:

So you mentioned earlier

about the adoption.

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:

And,

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:

you know

427

:

retail, investor institutions,

retail financial advisors, investors.

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:

Do you feel that financial advisors in the

retail investor space has fully adopted

429

:

or accepted crypto as an asset class?

430

:

Came an asset class

431

:

Over a year ago.

432

:

Do you think they fully

accepting crypto yet or no?

433

:

Retail, yes.

434

:

Advisors, definitely not.

435

:

We're finding maybe 5% of advisors are

incorporating into their portfolio so far.

436

:

So 95% are not.

437

:

And that's exciting to us because,

you know, advisors are gatekeepers

438

:

to 30 trillion in assets.

439

:

So that's gonna unlock at

some point because, you know.

440

:

BlackRock was against Bitcoin for,

you know, over 10 years before and,

441

:

and, and adamantly and so were some

of the other large institutions.

442

:

I think Goldman Sachs.

443

:

You know, called it Tulip Mania, you

know, and now they just announced a

444

:

month ago that they're, they're coming

out with their own Bitcoin, ETF.

445

:

So we're going through that, that

normal cycle that new technologies go

446

:

through, where you throw mud at them

to begin with, or fud or say, you know,

447

:

if you remember what the internet,

oh, that's just for pornography

448

:

and you know, all this other stuff.

449

:

And then we found out there

was a lot, a lot of cool things

450

:

you could do with the internet.

451

:

And it wasn't just criminal activities.

452

:

Same thing with, with.

453

:

Cryptocurrencies that, you know, initially

they just said it's criminal activities,

454

:

but turns out there's a lot of cool

things you can do with cryptocurrency

455

:

that goes way beyond some of that stuff.

456

:

And now that the institutions are

adopting it, the advisors have

457

:

to look at it and they all, they

will in our opinion, because when

458

:

BlackRock says it's an asset class,

fidelity says it's an AC asset class.

459

:

Goldman says it's an asset class.

460

:

Morgan Stanley just announced they're

coming out with their own Bitcoin, ETF.

461

:

These are.

462

:

This is it.

463

:

It will, it will permeate into the advisor

space and that $30 trillion will unlock.

464

:

And that's another reason

we think we're still early.

465

:

Ryan: Awesome Mike Fantastic Thank you

so much for coming on It's an honor to

466

:

have you on really fun conversation I

learned a lot a lot of stuff to unpack

467

:

here I'm probably gonna go back and watch

this a couple different times to fully

468

:

get it all So thank you so much Mike

for coming on the show and sharing such

469

:

great insight Where can our audience get

more information about CyberHornet ETFs

470

:

Mike Willis: Cyber Hornet etfs.com

471

:

is our website.

472

:

Ryan: Awesome

473

:

Mike Willis: Mike, thank you so much.

474

:

Ryan: much I'll include those

links in the show notes as well

475

:

Mike Willis: So everyone can,

476

:

Ryan: get

477

:

Mike Willis: access to those.

478

:

Ryan: resources

479

:

Mike Willis: Thank you everyone.

480

:

Ryan: listening to this episode of

Zephyr's Adjusted for Risk Podcast You

481

:

can watch all of our other podcasts

on the Zephyr YouTube channel as well

482

:

as on Spotify and wherever else you

get your podcasts Thank you very much

483

:

and have a great rest of your week

484

:

Mike Willis: Thank you, Ryan.

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About the Podcast

Adjusted for Risk
Your weekly guide to timely market analysis, investment strategies, wealth management tips, and engaging discussions to empower investment professionals
Hosted by Market Strategist Ryan Nauman, Adjusted for Risk brings together financial markets, investments, economics, wealth management, and life to help investment professionals make sense of what's happening—and prepare for what's next.

Ryan sits down with industry leaders, investment experts and thought leaders to explore the trends driving markets and influencing investor behavior, from ETFs and SMAs to portfolio construction, AI, the economy, and the evolving wealth management industry.

Expect insightful conversations, actionable ideas, and a fun, engaging approach to the topics that matter most to financial advisors, wealth managers, portfolio managers, and investment professionals.

Cut through the noise. Gain perspective. Make more informed investment decisions.

Subscribe to Adjusted for Risk and stay ahead of the trends shaping markets, investments, and wealth management.

Adjusted for Risk — Cut Through the Noise. Invest With Perspective.

About your host

Profile picture for Ryan Nauman

Ryan Nauman

As Zephyr’s Market Strategist, Nauman provides thought provoking analysis and research on market trends across asset classes, sectors, and regions to help empower better asset allocation strategy decisions. His ability to navigate complex market dynamics and identify emerging trends has made him a trusted voice among investors and industry professionals alike. He is an accomplished investment strategist who has spent the last 22 years in the investment management industry ranging from working with plan sponsors, managing the investments of retail investors, and providing actionable thought leadership to investment professionals.
Ryan Nauman is the host of the popular Adjusted for Risk and Inside SMAs podcasts. He is a well-respected investment industry strategist regularly featured on Charles Schwab Network, Yahoo! Finance, Bloomberg TV, Bloomberg Radio and Chuck Jaffe’s Money Life podcast. His opinions and market expertise have been published in Reuters, CNBC, Bloomberg, MarketWatch.com, Yahoo! Finance, and the Wall Street Journal.
Prior to joining Zephyr, Nauman served as lead Investment Manager for a large financial planning practice. He also spent several years as an investment analyst conducting manager due diligence and creating mutual fund lineups for over 100 Plan Sponsors while overseeing $1 billion in defined contribution plan assets.